Search Engine Optimization: Keywords

To start optimizing your site for search engines, you must first identify critical keywords and key phrases. For example, if you have a site that sells office furniture, then the words "office" and "furniture" become keywords. Key phrases are multiple keywords linked together. For example, "office furniture" or "office chair". Some search engines place emphasis on key phrases, so it is important to come up with a few that fit the content of your site.

When choosing keywords it is important to leave out common words like "the" or "a", since these words are typically ignored by search engines. Focus on the words and phrases that people will use when searching for the topic of your site. Avoid words or phrases that are too generic. The more specific the words and phrases you use, the more likely you will achieve higher rankings in search engines.

Once you have identified your keywords and key phrases for your site, incorporate them in the content of your site. The idea is for your keywords to appear and reappear throughout the written content. This way when a search engine indexes your site, it will index it according to these keywords.

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