Search Engine Ranking

Search engine rankings are based on a combination of factors including content, site size, and link popularity.

The content of the site ultimately determines how the site is categorized and what sites it will be competing with in the indexed hierarchy. How your site is categorized is a result of specific keywords within the page content.

When you submit your web site to a search engine, the text is scanned and the site is categorized based on the frequency of particular words on your site. For example, if you had a site that sold antique furniture, then the words "antique furniture" determine how your site is indexed. And therefore your site will compete with all the other sites related to "antique furniture".

Another prime factor in determining placement in search rankings is popularity. This is calculated based on the number of other sites linking to yours. And links from popular sites are typically weighted more heavily than links from unpopular sites. So being linked to by a handful of popular sites would boost your site's ranking moreso than being linked to by hundreds of unpopular sites.

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